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    Bundly Offer Playbook · for consultants & coaches

    Paste your website. Get a sell-ready offer in about a minute.

    Bundly reads your pages and builds your offer promise, price story, objection answers, sales script, emails, ads and a 7-day launch plan, built only from facts on your own pages.

    Free preview · no card · 7-day money-back on paid plans

    No website? Describe what you sell →
    SampleOffer Playbook · Northline Leadership
    Executive coach (fictional)

    What you sell today

    “I help leaders unlock their full potential through personalized, transformational coaching.”

    Bundly’s offer · recommended

    Newly promoted VPs: lead a calm, decisive team within 90 days, without taking every decision home at night.

    • Built from Services page: “Executive coaching: 12 one-to-one sessions over 90 days, weekly, 60 minutes each.”
    • Built from About page: “Every engagement starts with 360° stakeholder interviews with your manager, peers and direct reports.”
    • Built from Pricing page: “Executive coaching is $6,000 per engagement.”

    Offer Score

    54 today → 81 with this offer

    • Vague promise. Was: “Unlock their full potential” could describe any coach. Now: A calm, decisive team within 90 days, for newly promoted VPs.
    • No guarantee. Was: No guarantee on any page. Now: A written 90-day plan after two sessions, or a full refund.
    • One price tier. Was: $6,000 or nothing. Now: A paid leadership diagnostic first, then the $6,000 program.
    • Audience

      From site

      VPs in their first year, promoted from strong individual contributor roles, now managing managers for the first time.

    • Objection answer

      Idea · confirm

      “My company won’t pay for coaching.” The written 90-day plan doubles as the business case: hand it to your manager as a development-budget request.

    • Call opener

      Idea · confirm

      “What decision did you make this month that you’d want your team to make without you next quarter?”

    • Launch plan · Day 1

      Idea · confirm

      Send the 90-day promise to five past clients and ask which sentence sounds most like the result they got.

    Sample output for a fictional business. Not a customer result.

    Before & after

    Same business. An offer people can actually say yes to.

    Three sample playbooks for fictional businesses. Your site already has the facts; Bundly turns them into a promise and a price that make sense in one read.

    • SampleExecutive coach· Northline Leadership (fictional)

      What you sell today

      “I help leaders unlock their full potential through personalized, transformational coaching.”

      Bundly’s offer

      Newly promoted VPs: lead a calm, decisive team within 90 days, without taking every decision home at night.

      Offer Score

      54 today → 81 with this offer

      • Vague promise. Was: “Unlock their full potential” could describe any coach. Now: A calm, decisive team within 90 days, for newly promoted VPs.
      • No guarantee. Was: No guarantee on any page. Now: A written 90-day plan after two sessions, or a full refund.
      • One price tier. Was: $6,000 or nothing. Now: A paid leadership diagnostic first, then the $6,000 program.
      • Built from Services page: “Executive coaching: 12 one-to-one sessions over 90 days, weekly, 60 minutes each.”
      • Built from About page: “Every engagement starts with 360° stakeholder interviews with your manager, peers and direct reports.”
      • Built from Pricing page: “Executive coaching is $6,000 per engagement.”
    • SampleFractional COO consultant· Keel Operations (fictional)

      What you sell today

      “Fractional operations leadership for growing companies. Let’s scale together.”

      Bundly’s offer

      Founders of 10–40 person service firms: a weekly operating rhythm and a 12-month hiring plan in 60 days, so the business stops waiting on you.

      Offer Score

      58 today → 79 with this offer

      • No first win named. Was: “Let’s scale together”, with no date. Now: An operating rhythm and a hiring plan in 60 days.
      • No guarantee. Was: No guarantee on any page. Now: The rhythm runs by day 60, or the next month is on Keel.
      • Thin proof. Was: No client names or numbers. Now: One client’s before-and-after week, with permission.
      • Built from Home page: “We work with service firms of 10–40 people.”
      • Built from Services page: “In the first 60 days, we set up your weekly operating rhythm and a 12-month hiring plan.”
      • Built from Services page: “Two days per week, three-month minimum.”
      • Built from Pricing page: “$4,500 per month.”
    • SampleBusiness-growth coach· Brightpath Growth Coaching (fictional)

      What you sell today

      “Helping small business owners grow with clarity, confidence and purpose.”

      Bundly’s offer

      Solo bookkeepers: move from one-off jobs to monthly retainer clients in 8 weeks, with one referral script and a three-tier offer.

      Offer Score

      49 today → 77 with this offer

      • Vague promise. Was: “Clarity, confidence and purpose.” Now: Monthly retainer clients in 8 weeks, for solo bookkeepers.
      • Thin proof. Was: No client results on the site. Now: Two past clients’ retainer counts, with permission.
      • No guarantee. Was: No guarantee on any page. Now: Use the script with three clients, or your money back.
      • Built from Programs page: “An 8-week group program with 6 seats.”
      • Built from Programs page: “Includes a referral script and a three-tier offer template.”
      • Built from Programs page: “$1,200 for the group, $3,000 one-to-one.”
      • Built from Blog: “Most of my clients are bookkeepers and accountants.”

    Sample output for a fictional business. Not a customer result. Try it on your own site to see yours.

    What you get

    The Offer Playbook

    The work you would otherwise piece together from a positioning consultant, a copywriter and a sales coach, in one document built from your own pages.

    • Offer promise

      One sentence that says who you help, the result, and by when.

      What this usually costs: Positioning consultants often charge thousands for a single workshop.

    • Offer Score

      Your offer scored out of 100 on a published rubric, with the three leaks costing you sales.

      What this usually costs: Offer audits are usually sold as paid strategy sessions.

    • Audience & buying triggers

      The exact buyer, and the moment they go looking for someone like you.

      What this usually costs: Customer research projects commonly run into the thousands.

    • Objection answers

      Straight answers to “too expensive”, “not now” and “I can do it myself”.

      What this usually costs: Usually learned the hard way, one lost deal at a time.

    • Sales call script

      Openers, discovery questions and a close you can use on the next call.

      What this usually costs: Sales coaches typically charge hundreds per session.

    • Emails & ad copy

      Launch emails, ad hooks and headlines that all say the same thing.

      What this usually costs: Copywriters typically charge hundreds for a single email sequence.

    Plus two bonuses to put it to work

    • Bonus

      7-day launch plan

      What to send, post and ask each day for a week, with a done signal for each.

      What this usually costs: Launch strategists often charge hundreds to thousands.

    • Bonus

      Website blueprint

      Page-by-page structure and copy so your site finally matches the offer.

      What this usually costs: Web strategy is usually scoped as its own paid project.

    Hiring it out

    Typically thousands of dollars and a few weeks of back-and-forth.

    With Bundly

    Free to preview. $49 once for the full playbook. About a minute to build.

    How it works

    Three steps. One of them is reading.

    1. 1

      Paste your website

      Or describe what you sell in a few sentences. No website needed.

    2. 2

      Bundly reads and builds

      About a minute. It pulls the facts from your pages and writes every section from them.

    3. 3

      Review, edit, use

      Edit lines in place, rewrite a section with a note, export on paid plans. Nothing publishes on its own.

    Who it’s for, and who it isn’t.

    Built for

    • Consultants and coaches with a real service and a website that undersells it
    • Agencies and freelancers who package offers for clients (Studio)
    • Anyone who has to explain their offer on a sales call this week

    Not for

    • “Everything bundles”: ten services for everyone, with no single buyer
    • Businesses without a real offer yet. Bundly flags a wrong-fit offer instead of faking one
    • Anyone who wants copy posted for them automatically

    Not generic AI copy

    Facts stay facts.

    Nothing publishes automatically. Source-backed details stay separate from ideas that still need your confirmation.

    • Source-backed

      Claims about your business come from your own pages, not from a model guessing what businesses like yours usually say.

    • Ideas are labeled

      Suggestions are marked as ideas to confirm. They are never dressed up as facts about you.

    • Nothing publishes automatically

      You review and edit every line. Bundly never posts, emails or publishes anything for you.

    Pricing

    Read it free. Pay when it’s worth it.

    Start with a free preview of your own playbook. Unlock the rest once you’ve seen what Bundly found.

    • Free preview

      $0no card

      See what Bundly finds in your business before you pay.

      • 1 playbook
      • Offer + Audience sections fully readable
      • Every other section previewed (blurred)
      • No export or share link
      Start free preview
    • Best for one offer

      Playbook

      $49one-time

      One complete, sell-ready offer playbook. Yours to keep.

      • 1 full playbook, every section unlocked
      • Export to PDF, Google Docs or Markdown
      • Private share link
      • 3 section regenerations
      Get the Playbook
    • Studio

      $99per month

      or $990/year (2 months free)

      For consultants and agencies building offers for clients.

      • 10 playbooks every month
      • Everything in Playbook
      • White-label PDF
      • Client review links
      Start Studio

    7-day money-back guarantee on paid plans. If the playbook isn’t useful, ask for a refund within 7 days.

    Questions before you build.

    Is this just ChatGPT?+

    No. A chat box writes from whatever it has seen before. Bundly reads your own pages first, pulls out the facts (what you sell, who it is for, your price and process) and builds every section from those facts. Anything it cannot back up with your pages is labeled as an idea.

    Will it make things up?+

    It is built not to. Claims come from your pages, and suggestions are labeled “idea” so you can confirm or delete them. If your site is missing something, like a price or a result, the playbook says it is missing instead of inventing it.

    What if I don’t have a website?+

    Describe what you sell, who buys it and what it costs in a few sentences. Bundly builds the playbook from that description instead.

    Will it work for my niche?+

    It is built for service businesses: consultants, coaches, agencies and freelancers. If your offer is clear enough to describe, Bundly can work with it. If it is not, Bundly tells you what is unclear rather than guessing.

    Why one-time Playbook vs Studio?+

    The Playbook ($49 once) is for one offer: yours. Studio ($99/month) is for people who build offers again and again, usually for clients, with 10 playbooks a month, white-label PDFs and client review links.

    What if it isn’t useful?+

    Paid plans come with a 7-day money-back guarantee. And the free preview lets you read the Offer and Audience sections before you pay anything.

    What happens to my data?+

    Bundly reads the pages you point it at and saves the playbook to your account. It stays private unless you create a share link, and Bundly never publishes or sends anything on your behalf. Details are in our privacy policy. Read the privacy policy.

    How long does it take?+

    About a minute for most sites; larger sites take a little longer. The build keeps running if you leave the page, so you can come back to it.

    Can I edit it?+

    Yes. Click a line to edit it in place, or rewrite a section with a note on what to change (the Playbook includes 3 regenerations). Earlier versions stay in History, so you can compare and restore them. Paid plans export to PDF, Google Docs or Markdown.

    Can I cancel Studio?+

    Yes, anytime from your account. You will not be charged again, and Studio stays active until the end of the period you already paid for.

    Your website already has the facts. Let’s turn them into an offer.

    Paste your site, read your offer and audience free, and decide if the rest is worth $49.

    Free preview · no card · 7-day money-back on paid plans

    No website? Describe what you sell →

    Beyond the offer

    Build something.
    Give something back.

    Giving is part of the business we’re building. Explore the causes Bundly supports and our shared giving record.

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    © 2026 Bundly
    AboutPricingGuidesPrivacyTermsContact